Rising costs not customers

Costs Customers is worth knowing before you plan the route. Revenue increases in the food and beverage sector detailed in a recent report appear to stem from higher prices rather than growing demand. The report’s other data, however, suggested that the growth was driven far more by rising prices than by rising demand. And that it was concentrated among a shrinking pool of winners rather than spread across the market.

Revenue increases in the food and beverage sector detailed in a recent report appear to stem from higher prices rather than growing demand. For travelers, the practical note is how costs customers fits into a realistic Vietnam day.

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Costs Customers in Practice

That reading lined up with the report’s ticket-size breakdown. For dinner, the share of diners spending under VND50,000 ($2) fell from 47.61 per cent to 36.93 per cent. While the share of those spending above VND71,000 ($2.85) rose from 28 per cent to nearly 39 per cent. For lunch, the pattern repeats: spending under VND30,000 ($1.20) was down more than 18 per cent.

How to Place Costs Customers in Your Route

Key figures include 329,200. These numbers show how costs customers is unfolding in practice.

What to Expect on the Ground

While spending above VND51,000 ($2.05) surged 37 per cent. Yet the report also stated that evening dining frequency remained constant year-on-year. Consumers, in other words, were not eating out more often – they were being pushed into higher spending brackets. Dining out the same number of times.

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Planning Notes

The report attributed the price pressure to a spike in domestic LPG costs in April. May, compounded by rising labor real estate overheads, which it noted made low-margin pricing unsustainable for many operators. Nguyen Do Anh Quan, Brand Director at iPOS.vn, said this shift reflected cost pressure rather than consumers trading up to premium dining. “Following Tet [the Lunar New Year] each year, operators lacking sufficient cash reserves or robust operating fundamentals generally exit the market,” he said.

Nearby Ideas

Adding that businesses that survive that particular period are increasingly run with more financial discipline. The report stated that the number of active F&B outlets fell just 0.1 per cent nationwide in the first half. To roughly 329,200, and framed this as a sign of a stabilizing market. Separately, it stated that average revenue per store “remained flat or contracted slightly.” Both claims are difficult to reconcile with the 6.55 per cent revenue growth figure.

Conclusion

Costs Customers is a useful stop when you want quiet roads and time to look around. Keep the day flexible, and leave space for weather and slow meals.

For more information, visit Vietnam Ministry of Industry and Trade.

Source: https://en.vneconomy.vn/rising-costs-not-customers.htm